Squirrel AI: Learning by Scaling
2019 | Case No. E666 | Length 20 pgs.
This case provides an overview of the founding and scaling of Chinese artificial intelligence-enabled adaptive learning company Squirrel AI. The case details founder Derek Haoyang Li’s struggles to build and scale a comprehensive cutting-edge product and accompanying business model for China’s large and growing after-school education industry.
Learning ObjectiveObjectives include understanding the potential of artificial intelligence technology to disrupt large markets, the organizational pains of developing multifaceted software architecture, navigating the business complexity of scaling multiple simultaneous go-to-market models (franchise and direct-to-consumer), and hiring a skilled workforce.
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