Tata Consultancy Services, Globalization of Software Services

By John Roberts
1995 | Case No. SM18
Tata Consultancy Services (TCS), a subsidiary of Tata Enterprises, a member of the House of Tata group, is a Bombay-based 1.6 billion-rupee (1991) developer of software for both domestic and international customers. The case describes the software services industry in India and globally, the role of off-shore software developers in providing customer-specific software, and the basics of the Indian economy. It then examines TCS’s basis for international competitive advantage and the strategy and organization of the firm as it seeks to expand globally while still developing its home market. Can be used in courses in international business and strategic management, business in the developing countries, technology management, or management of service operations.
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