USA Interactive

USA Interactive

By
Robert Burgelman, Philip Meza
2002|Case No.SM90C

When USA Networks sold its movie and television assets, the company renamed itself USA Interactive. The sale represented a significant shift in the company’s asset base and strategy. Some thought that the sale of USA Networks’ media assets put to rest, at least for Diller, his vision of synergy between entertainment and e-commerce assets—a synergy that was eluding AOL Time Warner and others. What would be USA Interactive’s goals and strategy now that its entertainment assets were sold, and what would have to happen for the company to attain those goals?

Learning Objective
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