Wells Fargo Bank & Electronic Banking (A)

Wells Fargo Bank & Electronic Banking (A)

By
Robert Burgelman, Raymond Bamford
1997|Case No.SM41A

By 1997, Wells Fargo had emerged as a leader in utilizing electronic services, especially the Internet, for the delivery of financial services. This case describes the emergence of electronic banking at Wells and the changes in the external environment (regulatory, technological, and competitive). Provides the opportunity to discuss the key strategic challenges and opportunities facing Wells, and how it should respond to these challenges and opportunities.

Learning Objective
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