Yobella

By Jim Ellis, Justin Randolph
2014 | Case No. E484
The case profiles the protagonist, Luke Tashie, CEO of Yobella — a self-serve frozen yogurt retail chain that Tashie acquired via a search fund — as the company struggles post-acquisition. The case provides an overview of Luke Tashie’s background, his motivation and subsequent capitalization of a search fund, the identification of the Yobella acquisition, and post-acquisition business challenges. As Tashie struggles to maintain financial viability, he debates how to best work with the current investor group and the companies creditors to avoid a financial bankruptcy. The case has historically been taught in tandem with “Jeff Stevens: United Presort Services and Jetsort” (Case E-485) in a joint session on the topic of “managing and surviving from failure.”

Learning Objective

1) To require students to consider the specific challenges faced by a struggling business, and the specific activities and actions that one could have hypothetically have done to avoid such a fate. 2) To consider the actions an individual can take to mitigate a “downside” scenario, as well as to preserve one’s business reputation for future endeavors, in spite of struggles or business failures.
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