Young 1ove: Scaling in Botswana

By Russell Siegelman, Matt Saucedo
2016 | Case No. E595 | Length 26 pgs.

Noam Angrist cofounded Young 1ove with the promise of connecting young Africans to proven life-saving information.  By massively scaling sexual health information campaigns that were previously shown in randomized trials to have significant impact, he hoped Young 1ove would be able to reach 1 million youth in Africa by 2017.  However, while he and his team were less than a year into the project, they were already dealing with anfractuous government processes, strained by limited resources, and unsure of how their operations would succeed at scale.  There were also important decisions ahead: Which delivery model would most efficiently and effectively scale the Young 1ove educational campaign? When and how— if at all—should they rigorously test an intervention that they had reason to believe was already working?  Though convinced wholeheartedly in the importance of the Young 1ove mission and excited by its early progress, Angrist pondered these important decisions and how their resolution would figure in the organization’s path forward.

Learning Objective

The teaching objective of the case is to help students better understand the challenges of bridging the gap between academia and the real world, operating a non-profit venture in Sub-Saharan Africa, and developing a strategy for scalable operations.
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