An Evolutionary Model of Organizational Performance

An Evolutionary Model of Organizational Performance

By
William P. Barnett, Henrich R. Greve, Douglas Y. Park
Strategic Management Journal.
1994, Vol. 15, Issue S1, Pages 11–28

Organizations vary in how well they perform. This can be due to differences in their strategic positions and to differences in their competitive abilities. We propose an evolutionary model in which there is a trade-off between these two sources of advantage. In a naive evolutionary model, competition triggers both selection and learning–leaving organizations with the capabilities to perform better. However, managers often buffer their organizations from the disciplining forces of selection by seeking out positional advantages in the market. We argue that when this is done using multiunit structures, market position improves but organizational learning is retarded. Consistent with this view, we find that after controlling for selection, single-unit organizations benefit today from being exposed historically to competition–evidence of learning–while large, multiunit organizations do not. Multiunit organizations instead benefit from mutual forbearance, a positional advantage. The findings come from a dynamic analysis of takeovers and performance among retail banks in Illinois. Implications for the study of strategic evolution are discussed.