Gender Backlash and the Moderating Role of Shared Racial Group Membership

Research suggests that White women often experience more gender backlash than women of color in response to expressions of agency. We consider whether this differential in backlash is driven by the match or mismatch of the race of both perceivers and targets. Much of the existing work in this space examines the perspective of White perceivers, which might underestimate racial minority women’s susceptibility to backlash if backlash occurs primarily in same-race interactions. We examine how the racial group memberships of targets and perceivers jointly affect backlash against gender-norm violating women. In analyses of Dr. Christine Blasey-Ford’s accusations of sexual assault against Brett Kavanaugh and Anita Hill’s accusations against Clarence Thomas during their respective U.S. Supreme Court confirmation hearings, an archival analysis of the 2016 U.S. presidential election, and two experiments, we find that perceivers of different races tend to express more backlash toward racial in-group than out-group women.