If Money Does Not Make You Happy, Consider Time

If Money Does Not Make You Happy, Consider Time

By
Jennifer Aaker, Melanie Rudd, Cassie Mogilner
Journal of Consumer Psychology.
2011, Vol. 21, Issue 2, Pages 126–130

Although a substantial amount of research has examined the link between money and happiness, far less has examined the link between time and happiness. This paper argues, however, that time plays a critical role in understanding happiness, and it complements the money-spending happiness principles in Dunn, Gilbert, and Wilson (2011) by offering five time-spending happiness principles: 1) spend time with the right people; 2) spend time on the right activities; 3) enjoy the experience without spending the time; 4) expand your time; and 5) be aware that happiness changes over time.