U.S.-to-China B2C E-Commerce: Improving Logistics to Grow Trade

U.S.-to-China B2C E-Commerce: Improving Logistics to Grow Trade

By
Hau L. Lee, Barchi Gillai, Yiwen Chen, Sonali Rammohan
Value Chain Innovation Initiative. August
2016

The U.S.-to-China business-to-consumer e-commerce market, a large and expanding trade corridor, presents a sizable opportunity for U.S. merchants and logistics providers to grow their business. Several new logistics models developed by merchants and logistics providers and facilitated in part by Chinese government policies have eased logistics frictions in the delivery process. Yet, opportunities exist for merchants to improve the trust, cost, convenience, speed and overall quality of deliveries to Chinese consumers based on their preferences. U.S. merchants that successfully navigate cross-border logistics systems are poised to benefit from the growing opportunities in the China consumer economy.