A signature story is an intriguing, authentic, involving narrative with a strategic message that enables a firm to grow by clarifying or enhancing its brand, customer relationships, organization, and/or the business strategy. Signature stories represent a critical asset that can be leveraged over time and which can provide inspiration and direction both inside and outside the firm. The challenges are to find, evaluate, gain exposure for, and give legs to signature stories.
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Faculty
- Academic Areas
- Awards & Honors
- Seminars
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Conferences
- Accounting Summer Camp
- California Econometrics Conference
- California Quantitative Marketing PhD Conference
- California School Conference
- China India Insights Conference
- Homo economicus, Evolving
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Initiative on Business and Environmental Sustainability
- Political Economics (2023–24)
- Scaling Geologic Storage of CO2 (2023–24)
- A Resilient Pacific: Building Connections, Envisioning Solutions
- Adaptation and Innovation
- Changing Climate
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- Taking the Pulse of the Planet
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- Junior Faculty Workshop on Financial Regulation and Banking
- Ken Singleton Celebration
- Marketing Camp
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- Rising Scholars Conference
- Theory and Inference in Accounting Research
- Voices
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Research Labs & Initiatives
- Cities, Housing & Society Lab
- Corporate Governance Research Initiative
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- Policy and Innovation Initiative
- Rapid Decarbonization Initiative
- Stanford Latino Entrepreneurship Initiative
- Value Chain Innovation Initiative
- Venture Capital Initiative
- Behavioral Lab
- Data, Analytics & Research Computing