Contextual bandit algorithms are sensitive to the estimation method of the outcome model as well as the exploration method used, particularly in the presence of rich heterogeneity or complex outcome models, which can lead to difficult estimation problems along the path of learning. We study a consideration for the exploration vs. exploitation framework that does not arise in multi-armed bandits but is crucial in contextual bandits; the way exploration and exploitation is conducted in the present affects the bias and variance in the potential outcome model estimation in subsequent stages of learning. We develop parametric and non-parametric contextual bandits that integrate balancing methods from the causal inference literature in their estimation to make it less prone to problems of estimation bias. We provide the first regret bound analyses for contextual bandits with balancing in the domain of linear contextual bandits that match the state of the art regret bounds. We demonstrate the strong practical advantage of balanced contextual bandits on a large number of supervised learning datasets and on a synthetic example that simulates model mis-specification and prejudice in the initial training data. Additionally, we develop contextual bandits with simpler assignment policies by leveraging sparse model estimation methods from the econometrics literature and demonstrate empirically that in the early stages they can improve the rate of learning and decrease regret.