Organizational Vision and Visionary Organizations

This article presents a framework for setting organizational vision. “Vision” is a term frequently tossed about by academics and practicing managers, but there’s been a scarcity of clear concepts and useful tools — in short, the absence of a coherent conceptual framework. Our framework has been developed and enriched by both research and practice on a variety of organizations, and by a rigorous examination of twenty companies identified as some of the world’s most visionary. One primary contribution of the framework is that it removes the “fuzziness” surrounding the topic of vision, yet, at the same time, preserves the magic - the spark — that’s an essential quality of an effective vision._x000B_