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The Stanford MBA Program is a full-time, two-year general management program that helps you develop your vision and the skills to achieve it.
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MSx Program
A one-year, full-time master’s program for accomplished mid-career leaders, entrepreneurs, and experienced professionals.
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Become an outstanding scholar and prepare for a distinguished and meaningful career in research and teaching with a PhD from Stanford GSB.
Retrospective Self-Insight on the Factors Considered in Product Evaluations
The accuracy of young womens retrospective reports about their use of mental cutoffs and about the number of factors used in evaluating birthcontrol devices was tested. During these evaluations, the womens mental time horizons were manipulated. The results suggest that many subjects had good insight about their cutoffs and about the complexity of their evaluation policy, and that cutoffs were more popular when subjects made hasty judgments and imagined that a final decision was imminent.