Stanford Ignite Program Returns to Bangalore in Spring 2015


Stanford Ignite Program Returns to Bangalore in Spring 2015

Applications are due by October 7, 2014 for Stanford Ignite-Bangalore. Financial assistance is available for exceptional, self-sponsored applicants with need.
September 3, 2014
Stanford Ignite-Bangalore classroom
Leveraging high definition educational technology, Stanford Ignite-Bangalore faculty director James Lattin – from his seat in the Stanford studio – leads a marketing discussion with students at the state-of-the-art Infosys facility in Bangalore. | Photo courtesy of Helen K. Chang

Stanford Graduate School of Business returns to Bangalore with Stanford Ignite, the 11-week certificate program for innovators and entrepreneurial thinkers. Prospective applicants for the March 6 – May 24, 2015 program may apply online by October 7, 2014.

Designed to deliver the same highly personal and immersive instruction that executives and students at Stanford experience, the Stanford Ignite-Bangalore program is aimed at technical professionals, innovators, and entrepreneurs with no previous graduate management education; it is also appropriate for non-business graduate students, post-doctoral scholars, engineers, and scientists.

“This program is intended both for those who may be launching a startup, as well as corporate entrepreneurs or ‘intrapreneurs’—those who are innovating inside a large company,” said faculty director James M. Lattin, the Robert A. Magowan Professor of Marketing. “Participants will learn core business skills and experience working in a team to evaluate and develop ideas into a viable business plan.”

Up to 60 high-potential individuals will be admitted into the program.

Meeting at the state-of-the-art Infosys facilities over extended weekends, classes are taught by the same world-class Stanford Graduate School of Business faculty who teach in the MBA program, both on the ground as well as through high-definition educational technology from Silicon Valley. In addition, the program is customized to the Indian context with instruction and mentoring provided by business leaders, entrepreneurs, venture capitalists, and coaches from throughout the country.

Past participants attest to the impact of the program.

Avinash Chukka was a Bangalore-based Yahoo software engineer when he enrolled in last year’s inaugural course. He pitched the customer loyalty and incentive product he developed while in the program to executives at Yahoo who saw the potential of his idea. Quickly promoted to product manager, Chukka has moved to company headquarters in Silicon Valley, where he is now in charge of executing on his innovation. “Indeed, I have started an ‘intra-company’ business within Yahoo,” he said.

“Being part of the first Stanford Ignite program in Bangalore was a transformational experience for me,” said participant Fahad Azad, cofounder of Robosoft Systems, India. His air conditioner duct-cleaning robot won the Lean Startup Award at the recent Robot Launch 2014 Startup Competition held in Silicon Valley. “The Stanford Ignite course helped me better understand the consumer perspective in order to drive business in the right direction. The consumer feedback helped me simplify and convey the business objective in a very effective manner. Even though the course is over, I am still discovering and learning a lot from the professors and the lessons they taught.”

In aggregate, Stanford Ignite participants have started over 100 successful companies since the program was first introduced at Stanford in 2006.

The first international offering outside Silicon Valley, Stanford Ignite-Bangalore returns to India for the third time in two years. The program is offered annually in other innovation hubs around the world including Paris, France and Santiago, Chile; and will be offered in Beijing, China beginning September 12; and in New York City and Sao Paulo, Brazil in 2015. It is also offered at Stanford in winter and summer.

Financial Support

Fellowships will be available to a small number of exceptional self-sponsored applicants. Applicants must first be accepted into the program before applying for the fellowship. Tuition fee of US$8,350 includes course materials, program events, and lunch and dinner for evening and Saturday sessions.

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