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October 01, 2006 Research shows the programs motivate only a small fraction of consumers to increase usage, and sometimes end up costing organizations money. Economics Marketing Marguerite Rigoglioso…
August 01, 2007 A study helps show how supply chain managers make better decisions. Operations & Logistics Marguerite Rigoglioso Supply chains - the string of players involved in making goods…
October 01, 2010 Research shows that the drugs your physician prescribes may well depend on the behavior of an opinion leader in his or her social network. Marketing Stanford GSB Staff The drugs your…
August 01, 2006 A recent study shows direct-to-consumer drug ads can lift a whole category, but well-timed ads to doctors boost the individual brand. Healthcare Marketing Alice LaPlante Direct-to-…
January 01, 2008 Concern about group position and well-being can tilt peoples' opinions against affirmative action policies, even if they want to help minorities. Leadership & Management…
March 15, 2003 Highly indebted poor countries should be targeted not for debt relief but for direct aid that would assist in building social infrastructure. Economics Finance & Investing…
December 01, 2009 A scholar says social pressure plays a major role in determining corporate strategy and performance. Corporate Governance Government & Politics Marketing Maria Shao Nike…
September 15, 2011 Analysts sometimes stick to their erroneous views, a tendency that might contribute to market bubbles and busts. Accounting Finance & Investing Maria Shao Like oracles in the…
September 01, 2003 Offers that feel tailored to one's taste cause people to view the offer as more attractive, and work much harder for it. Marketing Joyce Routson Eat sushi in the name of consumer…
June 01, 2005 A move to forgive $40 billion in debt owed by the world's poorest nations is unlikely to result in large benefits for the struggling countries. Economics Government & Politics…
March 02, 2012 Professor David Brady explained to an alumni audience how the "Guns and Butter" model of predicting elections tells just part of the story. Government & Politics Alison Fitzgerald…
November 01, 2000 Successful businesses will be the ones who can adapt to changes from globalization, greater product variation, and shorter production cycles. Operations & Logistics Barbara…
June 01, 2007 A scholar says the costs of caring for uninsured or indigent patients don't impose a heavy burden on private health care costs. Economics Government & Politics Healthcare Ben…
October 01, 2004 Most panelists at the Oct. 9 conference say competitiveness is the key weapon against social inequality and unemployment associated with outsourcing. Economics Operations &…
April 07, 2013 Michael Ugwu explains the challenges, and opportunities, of building a company in Lagos. Entrepreneurship Leadership & Management Lee Gomes The siren-like lure of making a business…
December 01, 2004 The Xerox CEO discusses the importance of honest communication, cost cutting, and "not taking a dollar out of the research and development budget." Leadership & Management Lisa…
December 01, 2010 The New York Stock Exchange CEO explains that accelerating a slow-moving company to light speed requires stating-and repeating-a clear vision. Leadership & Management Louise Lee…
March 19, 2012 Researchers share results and ideas for tackling extreme poverty through innovations in institutions, management, and technology Economics Opportunity & Access Marguerite…
April 01, 2008 Companies can make money being socially responsible and environmentally friendly ways, says Professor Hau Lee. It just takes the Triple-A approach. Operations & Logistics Michele…
May 01, 2005 A next-generation business model attempts to pinpoint the right individual with the right message, product, or service. Leadership & Management Marketing Operations & Logistics…
September 13, 2005 The one-day "Effective Disruption Management" seminar was aimed at improving the effectiveness of major international disaster efforts. Operations & Logistics Stanford GSB…
February 01, 2005 The model, developed by two GSB faculty members, received a teaching innovation award and is now used in more than 40 colleges and universities. Technology & AI Stanford GSB…
June 19, 2013 Ma discussed why embracing change is critical for global leaders managing the fast turnover of technology. Career & Success Entrepreneurship Leadership & Management Stanford GSB…
September 02, 2014 When it comes to choosing a restaurant, consumers often value "the real thing" more than cleanliness. Culture & Society Marketing Eilene Zimmerman Consumers have a well-…
September 03, 2014 Research shows it's more complex than mere crony capitalism. Accounting Finance & Investing Government & Politics Markets & Trade Edmund L. Andrews Chinese companies…