British Petroleum (B), Focus on Learning

British Petroleum (B), Focus on Learning

By
Andris Berzins, Joel Podolny, John Roberts
1998|Case No.IB16B

British Petroleum had very profitable years in 1996 and l997. However, CEO John Browne knew that BP could not rest on its laurels. In Browne’s view, the company’s ability to compete was based on the extent to which it could foster learning across units..

Learning Objective
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