British Petroleum (B), Focus on Learning

By Andris Berzins, Joel Podolny, John Roberts
1998 | Case No. IB16B
British Petroleum had very profitable years in 1996 and l997. However, CEO John Browne knew that BP could not rest on its laurels. In Browne’s view, the company’s ability to compete was based on the extent to which it could foster learning across units..
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office. Download