The 10 Laws of Trust: Building the Bonds That Make a Business Great

The 10 Laws of Trust: Building the Bonds That Make a Business Great

By Joel C. Peterson, David A. Kaplan
HarperCollins Leadership, September 17, 2019

Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.

In The 10 Laws of Trust Expanded Edition, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge.

How does it feel to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk-taking and innovation become the norm. And, as Peterson notes, “When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering.”

With compelling examples, Peterson details how to establish and maintain a culture of trust, including:

  • Start with integrity
  • Invest in respect
  • Empower everyone
  • Require accountability
  • Create a winning vision
  • Keep everyone informed
  • Budget in line with expectations
  • Embrace conflict
  • Forget “you” to become an effective leader
  • And more.

With this book in hand, you’ll be able to plant the seeds of trust—and reap the rewards of reputation, profits, and success.

This fully expanded edition includes a powerful self-assessment tool for organizations to evaluate their culture of trust and discover areas for improvement. Peterson has also added rich new case studies and chapters on the theme of betrayal, including how to manage and guard against it.

Buy This Book