Joel C. Peterson

Joel C. Peterson
Adjunct Professor, Finance
+1 (650) 725-6248
The Robert L. Joss Adjunct Professor of Management
Academic Area:

Research Statement

Since 1992, Joel Peterson has taught courses in real estate, entrepreneurship, and leadership at the Graduate School of Business, Stanford University. Peterson’s course focus is presently on the effective management and leadership of growing businesses. His abiding interest, however, is in students and the important decisions they will make in the business world and in their personal lives.

Bio

Joel is the Chairman of the Board of Overseers at the Hoover Institution at Stanford, as well as the Chairman of the Board at JetBlue Airways. He has served on more than three dozen boards over the past 45 years, most notable among them being The Dallas Market Center, Texas Commerce Bank (Dallas), and Asurion. He currently serves on the boards of Franklin Covey and Packsize.    

 

Joel is also the Founding Partner and Chairman of Peterson Partners, a Salt Lake City-based investment management firm with $1 billion under management. Peterson Partners has invested in over 200 companies through 13 funds in four primary asset classes: growth-oriented private equity, venture capital, real estate, and search funds.

 

Prior to Stanford Business School and founding Peterson Partners, Joel was Chief Executive Officer of Trammell Crow Company, then the world’s largest private commercial real estate development firm.  Joel earned an MBA from Harvard Business School and received his Bachelors degree from Brigham Young University, where he was valedictorian and student body president.

 

Joel has been awarded the 2005 Distinguished Teaching Award and the 2016 Robert K. Jaedicke Silver Apple Award at the GSB.

 

He and his wife, Diana, have been married for over 45 years and have 7 children and 25 grandchildren.

Academic Degrees

  • MBA, Harvard Business School, 1973
  • BS, Brigham Young University, 1971

Academic Appointments

  • At Stanford University since 1992.
  • Adjunct Professor of Management, Stanford GSB, 2011-present
  • Lecturer, Stanford GSB, 1992-1995, 1997-present

Professional Experience

  • Founder, CEO, Chairman, Peterson Ventures, Inc., 1991-present
  • Managing Partner, Trammell Crow Company, 1988-1991
  • Regional Partner, TCC Pacific Northwest, 1988-1989
  • CoManaging Partner, TC Group, 1987
  • President, Trammell Crow Residential, 1986
  • CFO, Trammell Crow Company, 1976-1985
  • Founder, Trammell Crow Services, 1985
  • Treasurer, Trammell Crow Company, 1975
  • Project Manager, Trammell Crow International (France), 1973-75
  • Student Body President, Valedictorian, Hinckley Scholar, Brigham Young University

Awards and Honors

  • MBA Distinguished Teaching Award, Stanford GSB, 2005
  • Robert K. Jaedicke Silver Apple Award, Stanford GSB, 2016

Publications

Books

Joel C. Peterson, David A. Kaplan
HarperCollins Leadership
September 17, 2019

Stanford Case Studies

Joel Peterson, Mark George
2017
Joel Peterson; Bethany Coates
2009
Bethany Coates, Joel Peterson
2008
E294
Katherine Bose, Joel Peterson
2008
Katherine Bose, Joel Peterson
2007
Patrick Arippo, Joel Peterson
2007
Katherine Bose, Joel Peterson
2007
Katherine Bose, Joel Peterson
2007
Katherine Bose, Joel Peterson
2007
Bethany Coates, Joel Peterson
2007
Harold Grousbeck, Joel Peterson, Jeffrey Pfeffer, Alex Tauber
2006
H. Grousbeck, Joel Peterson, Alex Tauber
2005
H. Grousbeck, Joel Peterson, Alex Tauber
2005
Joel Peterson, Joshua Spitzer
2005
Mike Harkey, Joel Peterson
2005
Joel Peterson, Alex Tauber
2004
E150
Harold Grousbeck, Joel Peterson, Alicia Seiger
2003
Joel Peterson, Alicia Seiger
2003
Craig Blanchard, Jack Kolodny, Joel Peterson
2002
Joel C. Peterson, Kevin Taweel
1993
Joel Peterson, A. Seiger

Service to the Profession

Board of Directors

  • JetBlue
  • Franklin Covey, Inc.
  • Packsize

Past Member

  • Bonobos
  • Ladder Capital Finance
  • Integra Healthcare
  • Dallas Market Center
  • Trammell Crow Company Board
  • Texas Commerce Bank Dallas Board
  • Covery Leadership Center Vice-Chairman
  • Asurion
  • Continental Fire and Safety
  • Accudocs

In the Media

Value Walk August 07, 2016
Forbes January 10, 2013
Joel Peterson offers tips for entrepreneurs on laying a foundation for trust-building.
Forbes November 17, 2012
Joel Peterson, the Robert L. Joss Consulting Professor of Management, explains the value of building high-trust organizations.

Insights by Stanford Business

April 14, 2020
Face hard truths, act decisively, lean on your board, and communicate “lavishly,” says the JetBlue chairman.
December 19, 2016
Read 10 Stanford Business stories from the past year, including pieces on work-life balance, power, and management.
December 06, 2016
Reading recommendations from the Stanford GSB community.
June 13, 2016
The chairman of JetBlue explains how a high-trust culture makes a better company (and life).
October 20, 2015
Scoreboards work better than ever in this wired world, but be careful.
April 11, 2014
The founder of Trunk Club discusses shopping for men, on-the-job challenges, and his greatest achievement.
July 16, 2013
The Stanford GSB lecturer and chairman of JetBlue airlines explains how to bring the best people on board.

School News

March 27, 2019
These Stanford GSB women are changing their industries and their communities.
April 23, 2018
Two first-time political candidates talk about applying the lessons they learned at Stanford GSB.
May 01, 2005
Students honored professors Andrzej Skrzypacz and Ron Kasznik, and lecturer Joel Peterson with three outstanding faculty awards.