JetBlue Executing the Plan (A)

JetBlue Executing the Plan (A)

By
H. Grousbeck, Joel Peterson, Alex Tauber
2005|Case No.E182A

The case represents a series of four vignettes confronted by a fast growth start-up in the airline industry, JetBlue. The vignettes span the spectrum of operational issues – from how to confront employee situations to how to effectively manage a Board; from how to manage the media to how to manage a CEO’s schedule.

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