JetBlue Executing the Plan (B)

By H. Grousbeck, Joel Peterson, Alex Tauber
2005 | Case No. E182B
The case represents a series of four vignettes confronted by a fast growth start-up in the airline industry, JetBlue. The vignettes span the spectrum of operational issues - from how to confront employees situation to how to effectively manage a Board; from how to manage the media to how to manage a CEO’s schedule.
This material is designated for use in specific Stanford GSB classes only. For inquiries, contact the Case Writing Officeopen in new window.