JetBlue Executing the Plan (B)

JetBlue Executing the Plan (B)

By
H. Grousbeck, Joel Peterson, Alex Tauber
2005|Case No.E182B

The case represents a series of four vignettes confronted by a fast growth start-up in the airline industry, JetBlue. The vignettes span the spectrum of operational issues - from how to confront employees situation to how to effectively manage a Board; from how to manage the media to how to manage a CEO’s schedule.

Learning Objective
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