2008 | Case No. E294
Rachael Hinkley and Stephanie Paulson establish a publishing venture and web portal aimed at mothers, but quickly run into challenges, including the strength of their partnership itself. Beyond that, Hinkley encounters problems with: licensees, non-traditional work schedules, and how to best plan for and finance growth in an increasingly competitive environment.
This material is designated for use in specific Stanford GSB classes only. For inquiries, contact the Case Writing Office.