TodaysMama

TodaysMama

By
Katherine Bose, Joel Peterson
2008|Case No.E294

Rachael Hinkley and Stephanie Paulson establish a publishing venture and web portal aimed at mothers, but quickly run into challenges, including the strength of their partnership itself. Beyond that, Hinkley encounters problems with: licensees, non-traditional work schedules, and how to best plan for and finance growth in an increasingly competitive environment.

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