Billy Beane and the Oakland Athletics (A): Disruptive Innovation in Major League Baseball

By George Foster, Norm O’Reilly, Ryan Lippert, Carlos Shimizu, Kyle Udseth
2014 | Case No. SPM53A | Length 30 pgs.
Billy Beane and the Oakland A’s have ‘changed the game’ in terms of talent identification, analytics, and player investment in Major League Baseball (MLB). Cases A and B are designed to provide and inspire learning on these topics by recounting Billy Beane’s success as the Oakland A’s General Manager over the past 16 seasons (1998 to 2013). The case, through analysis of performance and financial data over this time period, establishes Beane as the most efficient GM in MLB and shares concepts, information and data to allow for improved understanding of the barriers and drivers to the adoption of new and disruptive innovations in the sport business.
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