CISCO Systems, Inc., The Acquisition of Technology is the Acquisition of People

CISCO Systems, Inc., The Acquisition of Technology is the Acquisition of People

By
Charles O'Reilly III
2002|Case No.HR10

How does a high technology firm successfully grow and compete in a market where software may be obsolete in 12 months? Cisco Systems, with annual revenues of more then $8 billion and a market capitalization larger than General Motors, is a leader in the market for computer networking equipment. They have achieved this remarkable success by designing a unique approach to a technology business that is based on people, frugality, and attention to customers. It is a success born out of a winning human resources approach that adds real value to the business.

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