Cypress Semiconductor, Vision, Values, and Killer Software (A)

How does a firm in a high tech industry compete when both innovation and cost effectiveness are critical? T.J. Rodgers, founder and CEO of Cypress Semiconductor, has developed a unique human resources (HR) system that attempts to do both. This case describes the elements of this system and raises a series of questions about how aligned the HR system is with the business strategy. Also illustrates the role of formal and social control (culture) in stimulating innovation and change.