Cypress Semiconductor, Vision, Values, and Killer Software (A)

Cypress Semiconductor, Vision, Values, and Killer Software (A)

By
David Caldwell, Charles O'Reilly III
1998|Case No.HR8A

How does a firm in a high tech industry compete when both innovation and cost effectiveness are critical? T.J. Rodgers, founder and CEO of Cypress Semiconductor, has developed a unique human resources (HR) system that attempts to do both. This case describes the elements of this system and raises a series of questions about how aligned the HR system is with the business strategy. Also illustrates the role of formal and social control (culture) in stimulating innovation and change.

Learning Objective
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