E.piphany: International Strategy

By Victoria Chang, George Foster
2001 | Case No. E99
This case discusses E.piphany’s international strategy as a key component of the company’s greater strategy. As E.piphany reached key revenue and growth targets, the company needed to move into new product areas. However, the company also felt the need to achieve increasingly difficult growth targets through international markets. The case covers the first few year of Bill Walsh’s tenure as COO of E.piphany and his initiatives for E.piphany’s international division.
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