Google Android in 2018: A Changing World Order

Google Android in 2018: A Changing World Order

By
Robert Siegel, Robert Burgelman, Cameron Lehman
2018|Case No.SM176D| Length 20 pgs.

In July 2018, Google’s Android software platform was fined $5 billion by the EU’s Antitrust Commission. This case follows Hiroshi Lockheimer, SVP at Google responsible for Android, Google Play, Chrome and ChromeOS, as he and his team respond to the fine and the challenges of managing Android’s increasing ubiquity and success.

Learning Objective

Understand how a giant company like Google manages varied and sometimes conflicting workstreams. Understand how a company handles a product like Android, when success and ubiquity actually become a liability

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