Robert E. Siegel

Lecturer in Management

Research Statement

Robert Siegel researches strategy and innovation in both large and small companies, as well as the opportunities and challenges that technological change brings to these firms. Specifically, he explores how companies combine digital and physical solutions for their customers. Additionally, Robert teaches product management and product development best practices and methods, as well as entrepreneurial finance over the life-cycle of growing companies.

Research Interests

  • Strategy
  • Corporate Innovation
  • Product Management
  • Venture Capital
  • Entrepreneurship

Bio

Robert Siegel is a Lecturer in Management and has led primary research and written cases on Google, Charles Schwab, Daimler, AB InBev, Box, Stripe, Target, AngelList, 23andMe, C3.ai, Majid Al Futtaim, Tableau, PayPal, SurveyMonkey, Medium, Autodesk, Minted, Zuora, Axel Springer and Michelin, amongst others.

 

He is also a General Partner at XSeed Capital and a Venture Partner at Piva. He sits on the Board of Directors of Foxeye Robotics and Avochato. He led investments in Sparta Science, Zooz (acquired by PayU of Naspers - NPN), Hive, Lex Machina (acquired by LexisNexis of the RELX Group - RELX), CirroSecure (acquired by Palo Alto Networks - PANW), Nova CreditDisco, The League, Trove, Teapot (acquired by Stripe), Smart Coffee Technology, Pixlee and SIPX (acquired by ProQuest). He also supports other companies such as Citrine Informatics.


Robert is a Member of the Supervisory Board of TTTech Auto AG, and is Chairman of the Strategic Advisory Board for TTTech Computertechnik AG in Vienna, Austria. He is a Member of the Industry Advisory Boards for HERE Technologies and Tulco, and is the Co-President Emeritus of Stanford Angels & Entrepreneurs, an alumni association that fosters relationships to strengthen the Stanford startup community. Robert was on the Board of SmartDrive Systems for 14 years (acquired by Omnitracs), has co-authored several articles for the Harvard Business Review, California Management Review, is a Wall Street Journal Startup Guru, and is a frequent contributor to Fortune, TechCrunch, VentureBeat and Forbes.

 

Robert was previously General Manager of the Video and Software Solutions division for GE Security, with annual revenues of $350 million. He was also Executive Vice President of Pixim, Inc., a fabless semiconductor firm specializing in image sensors and processors (acquired by Sony). Before Pixim, Robert was Co-Founder & Chief Executive Officer of Weave Innovations Inc. (acquired by Kodak), a network services developer that invented the world’s first digital picture frame, and delivered photos and other digital media to PCs and internet / mobile devices.

 

Robert served in various management roles at Intel Corporation, including an executive position on their Corporate Business Development team, in which he invested capital in startups that were strategically aligned with Intel’s vision. 

 

Robert is the co-inventor of four patents and served as lead researcher for Andy Grove’s best-selling book, Only the Paranoid Survive.

 

Robert holds a BA from UC Berkeley and an MBA from Stanford University.  He is married with three children.

Academic Degrees

  • MBA, Stanford GSB, 1994
  • BA, University of California, Berkeley, 1989

Academic Appointments

  • Lecturer, Stanford GSB, 2011-present

Professional Experience

  • Venture Partner, Piva, 2019-Current
  • General Partner, XSeed Capital, 2008-Current
  • General Manager, Video Software and Solutions, GE Security, 2004-2007
  • Executive Vice President, Pixim, Inc., 2001-2004
  • CEO and Co-Founder, Weave Innovations, Inc., 1998-2001
  • Senior Manager, Desktop Products Group and Corporate Business Development, Intel Corporation, 1994-1998

Awards and Honors

  • Case Centre Award Entrepreneurship Category Winner - AB InBev: Brewing an Innovation Strategy (2019)
  • Case Centre Award Entrepreneurship Category Winner - Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation (2017)
  • MBA Class of 1973 Lecturer, 2016-2017

Publications

Journal Article

Robert E. Siegel, Aaron Levie, Maxwell Wessel
Harvard Business Review
May 4, 2017
Robert E. Siegel, Aaron Levie, Maxwell Wessel
Harvard Business Review
November 2016 Pages 68-74
Robert A. Burgelman, Robert E. Siegel
California Management Review
2008 Vol. 50 Issue 3 Pages 140-167
Robert A. Burgelman, Robert E. Siegel
California Management Review
2007 Vol. 49 Issue 3 Pages 6-26

Teaching

Executive Education & Other Non-Degree Programs
Leverage diverse research, proven methodologies, and design thinking for change management in this collaboration between Stanford and Harvard.

Other Teaching

Programs and Non-Degree Courses

Discover business growth strategies and build a stronger company designed to sustain progress, scale management, and facilitate market expansion.

Agile. Creative. Innovative. And yes, strategic, too. The demands on today’s chief operating officers have expanded far beyond optimizing resources and efficiencies. Successful COOs must also encourage and implement change in their organizations and create a culture that accelerates rather than hinders innovation. The Emerging COO: Driving Innovation and Operational Excellence will give you the strategies and leadership skills to innovate, collaborate, and execute.

Executive Leadership Development prepares you to analyze critically, lead confidently, and articulate strategically. This comprehensive three-module program includes analysis and action — with an emphasis on the action.

We are moving from an industrial economy to a digital one that blends both physical and digital solutions. Can mature organizations survive using the same systems that made them successful, or do those very systems put them at risk? Startups, on the other hand, are not limited by legacy organizational baggage, but need to be smart about how they approach non-technical industries. This course uses case studies to explore how the world’s best startups are taking on the world’s biggest companies, and how those large companies are adapting to survive. Ensure that your company isn’t overtaken by an emerging startup by learning how to prepare for this shifting landscape.

Can organizations with an industrial business model succeed in the digital landscape? Can companies with digital foundations be successful in a world of making physical products? This course examines a new generation of leaders as they create transformational change in the world’s largest and oldest companies as well as in rising upstarts. Using case studies and systems thinking, you’ll redefine the way you see organizations, resources, and people. Ensure that you’re poised to effectively lead your team or organization through digital transformation by mastering techniques of systems leadership.

For over 60 years, global business leaders have come to the Stanford Executive Program to discover the innovative models and mindsets that are shaping the future of modern leadership and business.

Stanford Case Studies

Robert Siegel, Jeffrey Conn
2020
William Barnett, Robert Siegel, Laila AlJasem
2020
Robert Siegel, Mitchel Scott
2020
Robert Siegel, Jack Strabo
2020
Robert Siegel, Patrick Robinson
2019
Shai Bernstein, Robert E. Siegel, Joseph N. Golden
2019
Robert E. Siegel, Blake Kavanaugh
2019
Robert E. Siegel, Amadeus Orleans
2019
Robert E. Siegel, Amadeus Orleans
2019
Robert Siegel, Mitchel Scott
2019
Robert Siegel, Jocelyn Hornblower
2019
Robert E. Siegel, Amadeus Orleans
2019
Robert E. Siegel, Robert A. Burgelman, Jeffrey Conn
2018
Robert E. Siegel, Julie Makinen
2018
Robert Siegel, Robert Burgelman, Cameron Lehman
2018
Robert Siegel, Peter Seibert
2018
Robert Siegel, Cameron Lehman
2018
Robert Siegel, Peter Seibert
2018
Robert Burgelman, Robert Siegel, Julie Makinen
2018
E624
Robert Siegel, Sara Rosenthal
2017
Robert E. Siegel, Amadeus Orleans
2017
Robert Siegel, Julie Makinen
2017
Robert E. Siegel, Amadeus Orleans
2017
Robert Siegel, Matt Saucedo
2017
E622 (A)
Robert Siegel, Matt Saucedo
2017
E622 (B)
Robert Siegel, Matt Saucedo
2017
Robert Siegel, Tim Hsia, Matt Saucedo
2017
Robert Siegel, Sylvia Kuyel
2017
SM281
Robert Siegel, Julie Makinen
2017
E630
Robert Siegel, Ryan Kissick
2017
Amir Goldberg, Robert Siegel, Matt Saucedo
2017
Robert Siegel, Peter Seibert
2016
Robert A. Burgelman, Robert Siegel, Ryan Kissick
2016
Robert Siegel, Sara Rosenthal
2016
Robert E. Siegel, Jessica Morgan
2016
Robert Siegel, Ryan Kissick
2016
Robert Siegel, Matthew Saucedo
2016
E604
Robert E Siegel, Sara Rosenthal
2016
Robert Siegel, Ryan Kissick
2016
Robert Siegel, Robert Burgelman, Shalie Gaskill
2015
E562
Robert Siegel, Yin Li
2015
Robert Siegel, Jackie Bello
2015
Robert Siegel, Robert Burgelman, Michael Seltzer
2015
Robert Siegel, Robert Burgelman, Tim Hsia
2015
Robert Siegel, Mark Leslie, Matthew Saucedo
2015
Robert Burgelman, Robert Siegel, Henry Lippincott
2015
Robert Siegel, Jessica Morgan
2015
E571A
Robert Siegel, Sara Rosenthal
2015
E571B
Robert Siegel, Sara Rosenthal
2015
Robert Siegel, Robert Burgelman, Arla Xhaxho
2015
Robert Siegel, Yin Li
2014
Robert Siegel, Yin Li
2014
Robert A. Burgelman, Robert E. Siegel, Jason Luther
2014
Robert Burgelman, Robert Siegel, Rosy Lee
2014
Robert Siegel, Robet Burgelman, Sylvia Kuyel
2014
Robert Burgelman, Robert Siegel, Sara Rosenthal
2014
Robert Siegel, Yin Li
2014
Robert Burgelman, Robert Siegel, Shalie Gaskill
2013
Robert A. Burgelman, Robert Eric Siegel, Morgan Hallmon
2013
Robert A. Burgelman, Robert Eric Siegel, Ibrahim Elbouchikhi, Jonathan Karmel, Alan Chiu
2013
Robert Siegel, Austin Kiessig
2013
Robert Siegel, Austin Kiessig
2013
Robert Siegel
2013
SM182B
Robert A. Burgelman, Robert Eric Siegel, Maalika Manoharan
2013
Robert Burgelman, Robert Siegel, Scott Nolan
2012
Robert A. Burgelman, Robert E. Siegel, Rosy Lee
2012
Robert A Burgelman, Robert E Siegel, Rosy Lee
2012
Robert A Burgelman, Robert E Siegel, Tomas Uribe
2012
Robert A. Burgelman, Robert Eric Siegel, Morgan Hallmon
2010
Robert Burgelman, Lyn Denend, Robert Siegel
2010
Robert Burgelman, Lyn Denend, Robert Siegel
2010
Robert Burgelman, Lyn Denend, Robert Siegel
2006
Robert Burgelman, Lyn Denend, Robert Siegel
2005
Adam Block, Robert Burgelman, Robert Siegel
2005
Adam Block, Robert Burgelman, Robert Siegel
2005
Robert Burgelman, Lyn Denend, Robert Siegel
2004

Stanford University Affiliations

In the Media

Protocol February 23, 2021
Protocol February 16, 2021
The Wall Street Journal December 09, 2020
The Telegraph November 15, 2020
Business Insider September 22, 2020
Digital Future Society June 12, 2020
Yahoo! Finance April 10, 2020
Business Insider April 06, 2020
Business Insider December 16, 2019
https://www.businessinsider.com/caspers-losses-valuation-and-tech-pretentions-could-hurt-its-ipo-2020-1
Business Insider December 14, 2019
San Francisco Chronicle December 07, 2019
The Wall Street Journal October 05, 2019
The Wall Street Journal April 28, 2019
BuzzFeed April 18, 2018
Australian Financial Review August 11, 2017
The Wall Street Journal August 01, 2017
Fortune December 13, 2016
Wall Street Journal December 05, 2016
theCUBE - Silicon Angle October 13, 2016
San Jose Mercury News August 30, 2016
Tech City News July 26, 2016
The Christian Science Monitor June 15, 2016
Medium March 21, 2016
TechCrunch December 10, 2015
TechCrunch May 22, 2015
Forbes December 14, 2014
The Wall Street Journal July 25, 2014
The Wall Street Journal April 18, 2014
Forbes February 12, 2014
VentureBeat March 11, 2013
VentureBeat March 04, 2013

Insights by Stanford Business

June 02, 2020
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Take these life lessons to heart and reset your thinking for the new year.
December 15, 2015
Which new tech opportunities have Silicon Valley buzzing? Six insiders tell the rest of us what they think the future holds.
August 07, 2015
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School News

January 13, 2020
This Stanford GSB course attracts CEOs from some of the world’s biggest corporations, who share how they’re navigating — or creating — digital disruption.
February 08, 2016
More than 150 unique elective courses offered this year; offerings continually refreshed with new perspectives, lecturers, and ideas.