CircleUp in 2018: Systematic Private Investing

CircleUp in 2018: Systematic Private Investing

By
Robert Siegel
2018|Case No.E562B| Length 7 pgs.

Between the back half of 2015 and early 2018 CircleUp had both grown and changed substantively. The company’s core data and Helio platform had enabled the firm to offer a new set of equity and credit services to startup consumer companies that were too small for traditional private equity but needed growth capital. The transformation of the company was both exciting and a bit unexpected as CEO Ryan Caldbeck navigated the organization through tremendous change and growth.

Learning Objective
The goal of this case is to provide an update on how CircleUp has evolved its leadership and product offerings since the time of the E-562 case. This case keeps the company data and issues current for students.
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