Cloud Storage and Document Management: How a New Generation of Companies is Shaping the Enterprise Content Management Industry

Cloud Storage and Document Management: How a New Generation of Companies is Shaping the Enterprise Content Management Industry

By
Robert Burgelman, Robert Siegel, Cyril Labidi
2014|Case No.SM235| Length 22 pgs.

This industry note covers how new players in cloud file sharing and storage (such as Dropbox and Box) are reshaping the overall enterprise content management (ECM) software industry in 2014. The note presents the major incumbent firms in the ECM industry in 2014, and then describes in depth 1) the latest technology, market and business model changes that potentially enable a disruption of that industry, and 2) the key new industry players. It also discusses the implications of the convergence between two industries: Small and medium business (SMB) file sharing and ECM. In addition, the note considers the strategic challenges facing these two categories of players in shaping the future of the converged industry.

Learning Objective
The learning objective of the case is for students to understand and analyze the dynamics of the cloud file sharing and storage industry as well as the strategies of both incumbents and new players in the field.
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