Invoice2Go in 2018: Scaling a Bootstrapped Business into a Global Enterprise

Invoice2Go in 2018: Scaling a Bootstrapped Business into a Global Enterprise

By
Robert Siegel, Peter Seibert
2018|Case No.E627| Length 20 pgs.

The Invoice2Go case follows CEO Greg Waldorf, CTO Kallol Das and PM Rachel Witalec as they scale the company from a small, Australian-based startup into a venture-backed global company. Particular issues explored include hiring new talent & building out the business organization, fixing technical issues required to scale the company, and designing internationalization strategies. In addition, the role of the product manager in a growth-stage company is studied in detail.

Learning Objective

Students will discuss growth of a tech company in the age of the App store and the issues of dealing with technical debt. Classes explore the various issues that occur when taking a tech company from a few employees to a few hundred, with particular focus on the role of the product manager and internationalization strategy.

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