Invitrogen (A)

Invitrogen (A)

By
Robert A. Burgelman, Robert E. Siegel, Rosy Lee
2012|Case No.SM209A

Founded in 1987, Invitrogen was one of the largest catalog life science companies in the industry. Its customers came from academic research, biotechnology and pharmaceutical companies and government laboratories. Scientists viewed Invitrogen as a one-stop shop for all major molecular biology, biochemistry and cell culture reagent products, with prices ranging from a hundred dollars to a few thousand dollars.

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