Headspace in 2018

By Robert Siegel, Peter Seibert
2018 | Case No. SM314 | Length 17 pgs.
Headspace in 2018 examines the company as it charts a new trajectory. The case follows the point of view of Randhir Vieira, Head of Product at Headspace, and dives into several challenges and opportunities from a Product Manager’s perspective. Topics include boosting customer retention rates, finding and testing key metrics, incorporating new technologies, employing the “jobs to be done framework,” and evolving the platform.

Learning Objective

Students will discuss and explore the initiatives currently underway at Headspace as it grows and evolves its platform. They will approach each challenge or opportunity facing the company from the perspective of a Product Manager, with particular emphasis on developing and refining a customer retention strategy.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office. Download