ComplexAminos
2016
| Case No.
E565
| Length
9 pgs.
This case explores the transformation of a company, ComplexAminos, from a failing start-up to a successful organization preparing for a liquidity event. After conducting a six-year turnaround strategy, the CEO needed to decide whether the company should go public or be sold. During the turnaround, the company adopted a roll-up strategy to grow quickly. This case explores such issues as when roll-ups are appropriate and how the CEO gained the funding and board support to successfully implement the strategy.
Learning Objective
This case is intended for use in a course on entrepreneurial finance. The case encourages students to reflect on how a business model may dictate a firm’s financing strategy and exit options. This case explores a company’s liquidity choices, with a close look at the options of selling to a strategic buyer or going public. The case also looks at management and investor incentives and structuring possibilities, including management carve-outs, participating preferred stock, and non-participating preferred stock.
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