LiveRamp in 2020

By Robert Siegel, Jack Strabo
2020 | Case No. E741 | Length 12 pgs.
The LiveRamp in 2020 case follows the story of Anneka Gupta as she rises from one of LiveRamp’s first product managers to president and head of products and platforms, responsible for overseeing the company’s product, engineering, marketing, and general and administrative functions.

Learning Objective

The case highlights the role of product manager through several stages of the company lifecycle, from a small team of just a handful of people to a large public company.
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