StubHub (B), Taking Hold of Product Strategy
2005 | Case No. SM132B
StubHub discovered that their strategy of acquiring customers through partnerships was not as cost effective as acquiring customers directly. The B cases discusses the hiring of a product manager and the changes that the managers makes to the company and website.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford University alumni. For inquires, contact the Case Writing Officeopen in new window.
Available for Purchase