Stanford Graduate School of Business campus

Develop best practices and insights to generate and lead innovation in your organization; then put theory into practice with real-world projects.

Innovation isn’t just for startups. In fact, established organizations have even greater opportunities to innovate — from the incremental to the truly transformational. Driving Innovation and New Ventures in Established Organizations is the place to start.

This program combines the best of research-based curriculum and hands-on innovation. Dive in with real-time, faculty-led sessions and Q&A. Apply what you’ve learned and collaborate with other senior leaders by working on real-world innovation challenges. This is learning by doing; this is innovation in action.

Key Benefits

Gain a set of comprehensive, actionable tools to move from idea to plan for execution so you can successfully drive change and innovate from within.

  • Develop a comprehensive view of innovation in large organizations from a wide range of perspectives and disciplines such as finance, strategy, behavioral psychology, organizational design, and organizational culture.
  • Learn best practices and tools for implementing innovation such as customer-focused innovation, persuasion, and influence.
  • Identify and overcome the challenges that established companies face when trying to innovate.
  • Build a network of peers with whom you can interact, share insights, and exchange ideas.

Who Should Attend?

  • Executives with at least 10 years of work experience, in leadership roles that give them the ability and responsibility to start new projects or ventures within their companies or divisions.
  • Examples of appropriate functions and titles: vice president, managing director, development officer, and director — from medium-size to large companies, from any industry, and from any country
  • Individuals from one company or multiple participants who — if attending as a two to six-person team — are guaranteed the opportunity to work on their own company project, advancing innovation skills and creating immediate value for their organization
  • Due to the goals of this program, it is not appropriate for consultants or for those who work for consulting agencies

16 Mar 2025 – 21 Mar 2025

In-Person | Stanford, CA | US $15,000


31 Jan 2025

Qualified candidates are admitted on a rolling, space-available basis. Early applications are encouraged.

The program fee includes tuition, private accommodations, all meals, and course materials.

Payment is due upon admission. Your space is secured upon receipt of full payment.

Awarded Upon completion

Certificate of completion


Christine Coli | Associate Director, Programs, Executive Education
Associate Director Executive Education
​Video Introduction

​Video Introduction

​Meet faculty director Yossi Feinberg, and learn how this unique program delivers value for your company and helps you drive innovation in your organization.

Learn More About the Program

Explore our carefully designed curriculum, and go deeper with select course descriptions or a sample schedule.

Review all eligibility requirements, and learn about the application process.

Learn more about our past participants, and find out if the program is right for you.

Faculty Leadership

Yossi Feinberg
The Adams Distinguished Professor of Management and Professor of Economics

Associated program Topics