Stanford Graduate School of Business campus

Develop the capabilities to drive innovation in established organizations by exploring the strategic role of AI and emerging technologies while learning how to turn insight into action.

Innovation is not just for startups. Established organizations often have the greatest potential to innovate, from incremental improvements to transformational growth. Driving Innovation and New Ventures in Established Organizations uses multiple in-depth, real world case studies across industries to provide a comprehensive, evidence-based view of how innovation succeeds at scale.

Grounded in Stanford research, the program equips leaders with proven frameworks to identify, evaluate, and scale new opportunities. Through interactive, faculty-led sessions, you will engage with research, analyze cases, and apply your learning to practical innovation challenges with the experience and insight from your executive peers.

Key Benefits

Gain a set of comprehensive, actionable tools to move from idea to plan for execution so you can successfully drive change and innovate from within.

  • Learn best practices and tools for implementing innovation, such as the role of AI in creative problem-solving and decision-making, customer-focused innovation, persuasion, and influence.
  • Develop a comprehensive view of innovation in large organizations through cross-disciplinary case studies spanning finance, strategy, behavioral psychology, organizational design, and culture.
  • Identify and overcome the challenges that established companies face when trying to innovate.
  • Collaborate with fellow participants to deepen your learning through shared insights, real-world experience, and ongoing idea exchange.

Who Should Attend?

  • Executives with at least 10 years of work experience, in leadership roles that give them the ability and responsibility to start new projects or ventures within their companies or divisions.
  • Examples of appropriate functions and titles: vice president, managing director, development officer, and director — from medium-size to large companies, from any industry, and from any country
  • Individuals from one company or multiple participants who — if attending as a two to six-person team — are guaranteed the opportunity to work on their own company project, advancing innovation skills and creating immediate value for their organization
  • Due to the goals of this program, it is not appropriate for consultants or for those who work for consulting agencies

19 Apr 2026 – 24 Apr 2026

In-Person | Stanford, CA | US $16,000

Deadline

06 Mar 2026

Qualified candidates are admitted on a rolling, space-available basis. Early applications are encouraged.

The program fee includes tuition, private accommodations, all meals, and course materials.

Payment is due upon admission. Your space is secured upon receipt of full payment.

Awarded Upon completion

Certificate of completion

Contact

Christine Coli | Associate Director, Programs, Executive Education
Associate Director Executive Education
​Video Introduction

​Video Introduction

​Meet faculty director Yossi Feinberg, and learn how this unique program delivers value for your company and helps you drive innovation in your organization.

Learn More About the Program

Explore our carefully designed curriculum, and go deeper with select course descriptions or a sample schedule.

Review all eligibility requirements, and learn about the application process.

Learn more about our past participants, and find out if the program is right for you.

Faculty Leadership

Yossi Feinberg
The Adams Distinguished Professor of Management and Professor of Economics

Associated program Topics