With an ever-expanding mandate, today’s CMOs need to own the customer experience, think strategically, and communicate with purpose to give their organizations the edge in a fiercely competitive marketplace. This intensive, two-week program will provide you with innovation, marketing strategy, and leadership skills to help you reach the C-suite and thrive.
Designed for senior-level marketers as well as newly appointed CMOs, this two-week virtual strategic marketing management program will give you the skills, confidence, and insights to lead a more customer-focused and competitive organization. And immediately apply what you learn online for real-world impact.
Learn how neuroscience, customer psychology, and data analytics can impact marketing strategy. Explore the impact of emotions and context on customer decision making. Discover where in your organization to nurture marketing innovation, and how to scale it. And, develop the communication and leadership skills to tell your story, share your vision, and get buy-in across the organization.
In this live online strategic marketing management program you’ll engage directly with faculty through real-time lectures and Q&A sessions. You’ll experience cutting-edge empirical research, innovative Silicon Valley thinking, and proven Stanford GSB strategic frameworks. All designed to help you maximize satisfaction for your customers and profit for your company.