Klöckner: Operations During Transformation

By Robert Siegel, Mitchel Scott
2020 | Case No. E721 | Length 13 pgs.
The Klöckner case follows CEO Gisbert Rühl and his team as they prepare for the operational consequences of digital transformation at the century-old German steel distributor. In the midst of the COVID-19 crisis, the Klöckner team must rethink their sales, operations, people practices, and organizational structure to prepare for a future of increased automation and online platform sales for steel and other metals.

Learning Objective

Students will discuss lessons in managing operations across a complex legacy business undergoing significant transformation. Class will explore the issues of building operational capabilities for the future business while also supporting existing operations throughout the transition. Particular emphasis will be placed on people, sales, logistics, and organizational design.
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