Invoice2Go: Returning to Growth

By Robert Siegel, Mitchel Scott
2019 | Case No. E700 | Length 13 pgs.
The Invoice2Go case follows CEO Greg Waldorf and Head of Product Tanya Maddalena as they re-organize the product management team and begin re-energizing the product of this established and profitable mobile invoicing tech company. Particular issues explored include recovering from technical debt, designing effective product management organizations, prioritizing feature development, managing growth-stage tech companies, and analyzing the role and responsibilities of a product manager in a growth-stage organization.

Learning Objective

Students will discuss lessons in effective company and product management for a growth-stage tech company. Classes will explore the issues of re-energizing existing products and strategic tradeoffs when organizing product management teams, with particular focus on the role of the product manager.
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