PayPal in 2017: Continuing to Reshape the Payments Landscape

By Robert Siegel
2017 | Case No. E572B | Length 9 pgs.

Between 2013 and 2017 PayPal had grown from $8 billion to almost $11 billion in revenues and had a market cap of over $70 billion. In addition, the product and cultural transformations of the organization made the firm feel like an entirely new company from the one that existed several years prior.  Outside of the company, major trends continued to impact PayPal: e-commerce conducted on mobile devices in the United States accounted for just under 12 percent of all e-commerce transactions in 2014 and were forecast to rise to almost 45 percent by 2020, thus further changing how customers conducted business and paid for goods and services.  The case explores how PayPal leadership has continued to evolve the organization and product lineup in order to compete in an extremely competitive landscape.

Also see: E572: PayPal in 2015: Reshaping the Financial Services Landscape.

Learning Objective

The goal of this case is to provide an update on how PayPal has evolved its leadership and product offerings since the time of the E-572 case. This case keeps the company data and issues current for students.
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