2021 | Case No. E751 | Length 14 pgs.
This case details the challenges faced by Marc Jones as the CEO of Aeris Communications (Aeris), a privately owned software company that provided Internet of Things (IoT) networks and services to automotive, fleet, and health care customers. In the case, Jones leads Aeris through a major industry transformation and considers how best to drive continued innovation and growth while navigating increasingly complicated “coopetition” with customers and partners as a result of Aeris’s place in the technology stack.
Learning ObjectiveThis case is designed to help students learn concepts useful for evaluating the implications of a company’s place in the technology stack on the company’s strategy.
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