General Electric in 2017: Naming and Claiming the Industrial Internet

By Robert Siegel, Cameron Lehman
2017 | Case No. SM288 | Length 21 pgs.

From 2010 to 2017, General Electric pivoted from an industrial behemoth to a data-driven tech company by incorporating big data analytics across all of their subsidiaries. As the world’s first “digital industrial” company, it named and the Industrial Internet – the “internet of things” for manufacturing – and is poised to win big in the future, as the current CEO, Jeff Immelt, hands over the reins to his predecessor, John Flannery. 

Learning Objective

Understand how a manufacturing giant was nimble enough to transform into a tech company in under a decade.
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