LiveRamp (A)

By Robert Siegel, Matt Saucedo
2017 | Case No. E622 (A) | Length 10 pgs.

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.

Also see LiveRamp (B).

Learning Objective

The case highlights the role of Product Manager through several stages of the company lifecycle, starting with a small team of just a handful of people, to a large company housed within a public conglomerate.
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