TTTech (B): The Path Forward

The executives at the helm of TTTech in 2010, faced a sizable challenge in plotting a course forward for the company that would stimulate sustainable, replicable growth in a targeted portfolio of industries. The company’s goal to grow to more than US$200 million in annual revenues by 2015 was at risk, but TTTech’s innovative technology held great promise if Kopetz and Poledna could define and execute a winning strategy.

This follow-up case briefly explores the actions taken by the TTTech team to address the challenges outlined in SM-185A.