TTTech (B): The Path Forward

TTTech (B): The Path Forward

By
Robert Burgelman, Lyn Denend, Robert Siegel
2010|Case No.SM185B| Length 2 pgs.

The executives at the helm of TTTech in 2010, faced a sizable challenge in plotting a course forward for the company that would stimulate sustainable, replicable growth in a targeted portfolio of industries. The company’s goal to grow to more than US$200 million in annual revenues by 2015 was at risk, but TTTech’s innovative technology held great promise if Kopetz and Poledna could define and execute a winning strategy.

This follow-up case briefly explores the actions taken by the TTTech team to address the challenges outlined in SM-185A.

Learning Objective

The purpose of this case is to outline the path that TTTech’s leaders decided to take and to provide additional information for class discussion.

This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquiries, contact the Case Writing Office.