TTTech (B): The Path Forward

By Robert Burgelman, Lyn Denend, Robert Siegel
2010 | Case No. SM185B | Length 2 pgs.

The executives at the helm of TTTech in 2010, faced a sizable challenge in plotting a course forward for the company that would stimulate sustainable, replicable growth in a targeted portfolio of industries. The company’s goal to grow to more than US$200 million in annual revenues by 2015 was at risk, but TTTech’s innovative technology held great promise if Kopetz and Poledna could define and execute a winning strategy. This follow-up case briefly explores the actions taken by the TTTech team to address the challenges outlined in SM-185A.

Learning Objective

The purpose of this case is to outline the path that TTTech’s leaders decided to take and to provide additional information for class discussion.

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