By Robert Siegel, Imogen Mansfield
2021 | Case No. E752 | Length 10 pgs.
The Tender case follows the journey of Miles Parker from his early days of joining an equipment financing company as a partner to the company’s founder, through pivoting the company’s product, and working with several different investors including high-net-worth individuals and private equity.

Learning Objective

This case gives students an opportunity to evaluate the pros and cons of raising different kinds of capital, comparing venture capital, high-net-worth individuals, and private equity. Students are challenged to consider incentives of each type of capital and navigate a complex challenge with one investor.
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