MGM Resorts International in 2018: Time for Another Reinvention
2018 | Case No. SM287 | Length 22 pgs.
MGM Resorts International was built as a gambling business. Over the past few decades, through its development of restaurants, live shows and musical performances, it has transformed into a fully-fledged entertainment company. Now, in 2018, it looks to pivot again – to find the future of “destination entertainment” for its Millennial consumers.
Learning ObjectiveUnderstand how a well-established company like MGM Resorts International transitions from its bread-and-butter, gambling, to the uncertain future of digitally-focused, Millennial-centric entertainment.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford University alumni. For inquires, contact the Case Writing Office.
Available for Purchase