MGM Resorts International in 2018: Time for Another Reinvention
2018 | Case No. SM287 | Length 22 pgs.
MGM Resorts International was built as a gambling business. Over the past few decades, through its development of restaurants, live shows and musical performances, it has transformed into a fully-fledged entertainment company. Now, in 2018, it looks to pivot again – to find the future of “destination entertainment” for its Millennial consumers.
Learning ObjectiveUnderstand how a well-established company like MGM Resorts International transitions from its bread-and-butter, gambling, to the uncertain future of digitally-focused, Millennial-centric entertainment.
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