KQED-TV San Francisco

“If the cable companies choose to drop our stations from their systems, how can we reach the public with quality television programs? We can’t serve our communities if people can’t find us.” Anthony (Jony) Tiano, president of KQED, Inc., was increasingly concerned about the deregulation of the cable television industry and what it meant for his two public television stations in the summer of 1988. He needed to craft a strategy to strengthen KQED’s services in the era of cable broadcasting.