Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Publishing and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
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In October 2024, Julie Wroblewski and Joanna Drake, cofounders of Magnify Ventures, prepared for a critical limited partner meeting to outline their strategy for Fund II. Having successfully deployed $52 million across 20+ startups in their first fund…
This case study follows Jeanne DeWitt Grosser’s tenure at Stripe as she architected the company’s sales organization from the ground up during a period of exponential growth. As Stripe evolved from a developer-focused startup to a multibillion-dollar…
The case follows Maxima Nsimenta, founder and CEO of Livara, a vertically integrated beauty brand based in Uganda. Sparked by a personal experience of racial discrimination in a salon in Congo, Nsimenta set out to transform how African women care for and…
The case study follows Ancestry’s transformation under CEO Deborah Liu as she modernizes the product organization of the genealogy market leader. Upon joining in March 2021, Liu—an accomplished product leader with experience at Facebook, PayPal and eBay…
The case examines Estée Lauder’s strategic positioning within the skin longevity movement, focusing on the repositioning of their Re-Nutriv franchise. It highlights how the longevity movement—centered on the belief that aging is a biological process that…
In 2025, Timur Turlov, founder and CEO of Freedom Holding Corp., faces a pivotal strategic decision about the future direction of his fast-growing financial technology company. What began as a Kazakhstan-based brokerage offering access to U.S. stock…
Francis Henry, a seasoned entrepreneur and negotiator, was engaged by Rob Dale, the second-largest partner of Serenibis, a Colorado cannabis retailer, to facilitate the buyout of Serenibis and help launch a new company. Yet, in August 2020, only four…
Francis Henry, a seasoned entrepreneur and negotiator, was engaged by Rob Dale, the second-largest partner of Serenibis, a Colorado cannabis retailer, to facilitate the buyout of Serenibis and help launch a new company. Yet, in August 2020, only four…
PayJoy cofounders Doug Ricket and Gib Lopez, both members of the Stanford GSB MBA class of 2014, launched PayJoy in 2014 to provide access to credit to those living in emerging markets. In the early days of the company’s history, PayJoy financed a…
This case examines the founding of Greentech Capital Advisors in 2009, presenting the critical dilemma faced by investment banking veteran Jeff McDermott: how aggressively should he pursue a promising but undeveloped market opportunity in sustainable…
This case explores Rachel Carlan’s challenge as the newly appointed Chief Investment Officer of EcoPlanet Asset Management (EPAM), a multi-billion dollar portfolio within Luke Walter’s family office. Walter wants his largest pool of assets to directly…
This case examines the founding of Greentech Capital Advisors in 2009, presenting the critical dilemma faced by investment banking veteran Jeff McDermott: how aggressively should he pursue a promising but undeveloped market opportunity in sustainable…
This case examines the challenges faced by Box, a cloud content management company, as it navigated an activist investor campaign by Starboard Value. In September 2019, Starboard took a significant stake in Box, pressuring its leadership to improve…
This case examines the challenges faced by Box, a cloud content management company, as it navigated an activist investor campaign by Starboard Value. In September 2019, Starboard took a significant stake in Box, pressuring its leadership to improve…
This case examines the challenges faced by Box, a cloud content management company, as it navigated an activist investor campaign by Starboard Value. In September 2019, Starboard took a significant stake in Box, pressuring its leadership to improve…
This case examines the challenges faced by Box, a cloud content management company, as it navigated an activist investor campaign by Starboard Value. In September 2019, Starboard took a significant stake in Box, pressuring its leadership to improve…
This case examines the challenges faced by Box, a cloud content management company, as it navigated an activist investor campaign by Starboard Value. In September 2019, Starboard took a significant stake in Box, pressuring its leadership to improve…
Fresh off of a second consecutive year of winning Environmental Finance’s award for Impact Investment Team of the Year, the global fixed income team at Nuveen was riding high. Led by Stephen Liberatore, CFA, lead portfolio manager for and head of Nuveen’s…
