McDonald's Corporation: Environmentalism (B)

By James Lattin, J Lubetkin
1992 | Case No. M272B
This case describes briefly the steps taken by McDonald’s in 1990 to revisit the use of polystyrene foam packaging and to reorganize so as to better address the environmental concerns of its consumers and franchises. This case should be distributed to students following the discussion of McDonald’s Corporation: Environmentalism (A).
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office. Download
Available for Purchase