McDonald's Corporation: Environmentalism (B)

McDonald's Corporation: Environmentalism (B)

By
James Lattin, J Lubetkin
1992|Case No.M272B

This case describes briefly the steps taken by McDonald’s in 1990 to revisit the use of polystyrene foam packaging and to reorganize so as to better address the environmental concerns of its consumers and franchises. This case should be distributed to students following the discussion of McDonald’s Corporation: Environmentalism (A).

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